I’ve always assumed bonuses and odds were the biggest retention tools, but someone recently told me UI improvements are more impactful long-term. That surprised me. Is there any case study or detailed article that explores this idea?
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Is UI really the secret sauce to retention? In many ways, yes. When users find it easy and enjoyable to navigate a website or app, they’re much more likely to stick around. This becomes even more important in industries like chartered accountants, where trust and professionalism need to be communicated clearly through design. A confusing layout or outdated interface can quietly drive potential clients away before they even get to see what you offer. That’s why paying attention to UI isn’t just a tech thing—it’s a people thing. Smooth interactions, simple flows, and intuitive features help users feel at ease. When they feel comfortable, they’re more likely to return. And for chartered accountants, return visits often lead to long-term clients.