The interview can be about the person's background, their business, something they are an expert in and can provide Business Email List valuable advice on. To interview someone, the most common ways are: CSM or sales suggestion on who to interview. Marketing active search for whom to interview. With the transcription in hand, an editor must Business Email List work the text so that it is adapted to an easy-to-read format and ready for publication, highlighting the most important parts of it. 5. Storytelling Storytelling is one of the best ways to Business Email List create new knowledge that will benefit our audience.
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Thought leadership content should have personalized images that are valuable and help highlight important concepts and Business Email List information. They should also have touchpoints like quick polls, calculators, and infographics that are capable of engaging the reader. When we think of larger campaigns, like a report, we can go even Business Email List further, creating a special identity for it, which is used in each piece of content (blog, social networks, email). A good example is what Microsoft has been doing on its “stories” page, where Business Email List there are different visuals and audios and everything is personalized, they even flirt with a couple of interactions.