My client is asking about strategies to rapidly increase their Instagram presence. They've brought up the idea of buying followers to quickly hit a certain numerical milestone. From a marketing perspective, I'm concerned about how this would skew our analytics. If our engagement rate plummets due to fake followers, it makes it impossible to accurately assess content performance or build effective future campaigns. Has anyone dealt with this directly? How do you explain the long-term damage to a client who only sees the numbers?
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